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Senior Branding and Packaging Designer

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The Walt Disney Company

2mo ago

  • Job
    Full-time
    Senior Level
  • Design
    Creative Arts & Fashion
  • London

AI generated summary

  • You need expertise in branding/packaging design, commercial experience, strong stakeholder relationships, creativity, trend awareness, and proficiency in design software, especially for licensed products.
  • You will develop creative assets, collaborate with stakeholders, ensure design integrity, attend trade shows, support ideation sessions, and maintain project timelines and budgets.

Requirements

  • Specialist in-depth knowledge and proven experience in branding and packaging design, with a BA Hons (or similar) in a relevant discipline, such as graphic design, or equivalent experience.
  • Proven commercial design experience in relevant categories or packaging and retail design roles at a licensee, retail head office, or supplier.
  • Experience in retail or manufacturing design practice, with the ability to understand how buyers plan ranges and the commercial applications of product development and graphic design.
  • Significant experience in designing multiple packaging designs for licensed products.
  • Proven experience in building effective relationships and working with stakeholders within a large, multi-national, matrix organization.
  • High level of understanding of all elements of design: illustration, pattern, page layout, color, packaging design, pack engineering, cutter guide generation, retail design, and trends, with the ability to create new graphic design assets and packaging from scratch.
  • High level of understanding of Disney, Pixar, Lucas, Marvel, and 20th Century characters and how storytelling translates to product and packaging.
  • Strong awareness of marketplace trends in the design and retail environment, with the ability to translate new concepts into marketable, saleable packaging for products.
  • Strong communication skills with the ability to clearly communicate concepts and present vision/ideas.
  • Ability to work on and lead initial concepts through to final art-worked packaging style guides, individual packaging projects, and packaging pitches.
  • Ability to support functional product design teams or projects for licensing, top DTR, and EMEA-based global partners.
  • Ability to manage multiple projects and prioritize workload effectively.
  • An understanding and application of color theory and usage.
  • Highly skilled in Illustrator, Photoshop, InDesign, and other creative suite packages, including 3D applications such as Cinema 4D.
  • Ability to create storylines that integrate Disney, Pixar, Lucas, Marvel, and 20th Century characters into trends inventively.
  • Ability to work as part of a team or independently to achieve goals.
  • Highly conceptual “out-of-the-box” thinker, able to solve complex design challenges.
  • Ability to foster an environment that encourages creative thinking and supports risk-taking.
  • Cultural sensitivity.

Responsibilities

  • Develop creative assets that will enable growth for relevant Walt Disney Company (TWDC) franchises from conception through to artwork development and distribution across all categories.
  • Collaborate effectively with internal and external stakeholders to solve complex creative challenges, identifying innovative solutions through analytical ability and effective decision-making skills.
  • Apply creativity, analytical skills, and best practices to ensure excellence in the development of product ranges.
  • Work closely with global and regional business segments and design teams to ensure creative alignment and support on wider projects as required.
  • Ensure all assets are creatively and technically correct before approval by key stakeholders.
  • Maintain full compliance with corporate guidelines, delivering a commitment to producing work that ensures character and design consistency and integrity.
  • Build effective relationships within the wider creative community, maximizing their specialist knowledge to create world-class designs that push boundaries.
  • Attend trade shows as required to broaden understanding of the EMEA marketplace, seeking out ideas and new creative solutions to better understand the business.
  • Contribute to creative ideation sessions with internal and external teams.
  • Provide relevant creative support, such as downloading, backing up, archiving, and creating digital presentations as required.
  • Deliver presentations at a local level as needed.
  • Work closely with product teams, designers, and artists to ensure character and franchise integrity are maintained, synchronizing design and art styles.
  • Collaborate with the Senior Branding Manager and other design leads to ensure projects are planned effectively to meet deadlines on time and within budgets.

FAQs

What is the role of a Senior Branding and Packaging Designer at Disney?

The Senior Branding and Packaging Designer at Disney is responsible for creating innovative packaging and branding assets that align with the company's standards of excellence, working closely with the Senior Branding Manager and other design leads, leveraging insights to develop designs that resonate across various categories.

What qualifications are required for this position?

Candidates must have a BA Hons (or similar) in a relevant discipline such as graphic design, along with specialist in-depth knowledge and proven experience in branding and packaging design, commercial design experience, and significant experience in designing packaging for licensed products.

What skills are essential for this role?

Essential skills include proficiency in design software such as Illustrator, Photoshop, InDesign, and 3D applications like Cinema 4D, strong communication skills, the ability to manage multiple projects, and a high level of understanding of design elements, marketplace trends, and character storytelling.

Will the designer need to collaborate with other teams?

Yes, the designer will collaborate effectively with internal and external stakeholders, product teams, and other design leads to ensure alignment and support on various projects while solving complex creative challenges.

What perks are offered to employees in this role?

Perks include 25 days of annual leave, private medical insurance and dental care, free park entry for family and friends, Disney discounts on products and services, excellent parental and guardian leave, and the opportunity to participate in Employee Resource Groups focused on diversity and wellbeing.

Is travel required for this position?

Yes, attendance at trade shows may be required to broaden understanding of the marketplace and seek out new creative solutions.

How does Disney support diversity in the workplace?

Disney is committed to creating a diverse workforce that reflects its audience and fosters an inclusive environment, actively forming teams that respect a variety of voices, identities, backgrounds, experiences, and perspectives.

What is the expected work environment for this role?

The work environment is collaborative, and while hybrid remote work may be supported, the designer will likely need to participate in team meetings and brainstorming sessions in-person or virtually, depending on project needs.

What kind of projects will the designer be involved in?

The designer will develop creative assets for Disney franchises from conception through to artwork development and distribution, working on packaging designs, branding projects, and style guides that align with character and franchise integrity.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!