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Senior Growth Marketing Manager, EMEA (SEM)

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Airbnb

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • Liverpool, +12
    Remote

AI generated summary

  • You should have 8+ years in growth marketing, strong SEM expertise, analytical skills, collaboration, communication abilities, attention to detail, and a proactive approach to understanding impact.
  • You will optimize paid search on Google and Bing, analyze performance, identify growth opportunities, share insights with the team, and align efforts with regional goals.

Requirements

  • 8+ years of relevant experience working at an in-house growth marketing team
  • Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
  • A strong analytical mindset with the ability to connect data to creativity
  • Collaborative in approach and empathetic in nature
  • Strong written and verbal communication, able to translate technical concepts into easy to digest information
  • Organized and with attention to detail
  • Proactive desire to understand and take pride in how your work contributes to the bigger picture

Responsibilities

  • Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes.
  • Develop an effective optimization process to quickly identify and respond to changes in performance.
  • Proactively find new opportunities for growth and efficiency gains.
  • Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.
  • Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.
  • Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program.
  • Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities.
  • Work closely with our regional partners to fully support regional goals.

FAQs

What is the primary focus of the Senior Growth Marketing Manager role?

The primary focus is to lead and manage the SEM program for the EMEA region, optimizing paid search initiatives across Google and Bing.

What experience is required for this position?

Candidates should have 8+ years of relevant experience in growth marketing, with a strong emphasis on owning SEM and other growth marketing channels.

Where can this position be located?

The position can be based remotely in the UK or France.

What skills are essential for success in this role?

Essential skills include a strong analytical mindset, collaborative approach, excellent written and verbal communication, strong organizational skills, and a proactive attitude toward understanding the bigger picture.

Will this role involve collaboration with other teams?

Yes, the role involves coordination with cross-functional and regional teams to align SEM strategies with overall growth marketing goals.

How important is data analysis in this position?

Data analysis is crucial; the manager will need to pull and analyze reports to extract insights that inform actionable changes and improve performance.

What kind of optimization processes should the candidate develop?

The candidate should develop effective processes to quickly identify and respond to changes in SEM performance and seek new opportunities for growth and efficiency gains.

Is there an emphasis on communication in this role?

Yes, strong communication is important for sharing performance insights and opportunities with the Growth Marketing Leadership Team and regional partners.

What is Airbnb's stance on inclusion and diversity?

Airbnb is committed to inclusion and belonging, valuing diverse ideas to foster innovation and engagement, and encourages all qualified individuals to apply.

What responsibilities are associated with managing the SEM program?

Responsibilities include optimization and management of paid search initiatives, keyword expansion, landing page testing, and improvement of bid management processes.

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit