FAQs
What is the primary focus of the Senior Growth Marketing Manager role?
The primary focus is to lead and manage the SEM program for the EMEA region, optimizing paid search initiatives across Google and Bing.
What experience is required for this position?
Candidates should have 8+ years of relevant experience in growth marketing, with a strong emphasis on owning SEM and other growth marketing channels.
Where can this position be located?
The position can be based remotely in the UK or France.
What skills are essential for success in this role?
Essential skills include a strong analytical mindset, collaborative approach, excellent written and verbal communication, strong organizational skills, and a proactive attitude toward understanding the bigger picture.
Will this role involve collaboration with other teams?
Yes, the role involves coordination with cross-functional and regional teams to align SEM strategies with overall growth marketing goals.
How important is data analysis in this position?
Data analysis is crucial; the manager will need to pull and analyze reports to extract insights that inform actionable changes and improve performance.
What kind of optimization processes should the candidate develop?
The candidate should develop effective processes to quickly identify and respond to changes in SEM performance and seek new opportunities for growth and efficiency gains.
Is there an emphasis on communication in this role?
Yes, strong communication is important for sharing performance insights and opportunities with the Growth Marketing Leadership Team and regional partners.
What is Airbnb's stance on inclusion and diversity?
Airbnb is committed to inclusion and belonging, valuing diverse ideas to foster innovation and engagement, and encourages all qualified individuals to apply.
What responsibilities are associated with managing the SEM program?
Responsibilities include optimization and management of paid search initiatives, keyword expansion, landing page testing, and improvement of bid management processes.