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Senior Manager Franchise Operations- UP East

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Business, Operations & Strategy
  • Lucknow

AI generated summary

  • You need a Bachelor’s degree, 5+ years in CPG sales/franchise management, business planning experience, strong relationship skills, and knowledge of channel marketing and distribution centers.
  • You will manage performance metrics, execute commercial strategies, assess bottler capabilities, coordinate training, monitor market conditions, and negotiate supply chain agreements.

Requirements

  • Bachelor’s degree in Business, Marketing, Management with a Master’s degree is preferred.
  • 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
  • Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
  • Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
  • Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
  • Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
  • Must possess excellent relationship building skills, as well as strategic leadership abilities.
  • Distribution center knowledge is ideal.
  • The ability to influence outcomes and be persuasive are ideal.

Responsibilities

  • Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
  • Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
  • Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
  • Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
  • Standardizes common approach to capability building based on bottler segmentation.
  • Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
  • Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
  • Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
  • Be the SME for Large Store, Small Store and FSOP Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan. Participate in all channel planning routines from Atlanta.
  • Provides Bottler performance feedback to Franchise Leadership “serving as voice of the market.”
  • Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
  • Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
  • Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
  • Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

FAQs

What is the primary responsibility of the Senior Manager Franchise Operations- UP East?

The primary responsibility is to serve as the primary point of contact for the region portfolio, focusing on developing the brands while being accountable for growing revenue, volume, share, and transactions through effective management of bottling partners.

What kind of experience is required for this role?

Candidates should have at least 5 years of experience in a Consumer Packaged Goods (CPG) organization, specifically in direct sales, key account management, or franchise management, with P&L responsibility.

Is a specific educational background required for this position?

Yes, a Bachelor's degree in Business, Marketing, or Management is required, while a Master's degree is preferred.

Will I be responsible for training and development as part of this role?

Yes, the role includes coordinating training and development processes to enable effective business routines and achieve the annual business plan.

What skills are important for a candidate to possess?

Important skills include distribution operations management, business plan implementation, customer relationship management, strategic leadership, negotiation, and capacity planning.

Is prior experience with bottlers required?

Yes, candidates must have experience as a Business Partner with direct bottler or manufacturing experience in the Food and Beverage industry.

Will this position involve collaboration with other managers?

Yes, the Senior Manager will collaborate with franchise commercial managers, sales teams at bottlers, and other key stakeholders to ensure effective execution of commercial strategies.

Is there a focus on performance management in this role?

Yes, the role involves weekly/monthly performance management, including reporting on revenue, volume, share, and transaction metrics.

What kind of relationships will I be building in this role?

You will be building relationships with bottling partners, local associates, and key stakeholders to effectively execute strategies and enhance brand performance.

What opportunities for growth does this position offer?

The position offers exposure to iconic brands, access to global marketing leaders, and resources for continual skill and knowledge development, fostering a learning culture.

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.