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Sr Analyst, Performance Marketing

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  • Job
    Full-time
    Senior Level
  • Marketing
  • Burbank

Requirements

  • Bachelor’s Degree or equivalent experience
  • 5 years of Marketing experience to include validated experience in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying
  • Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
  • Strong analytical skills to include a high proficiency with Excel (Pivot tables, SUMIFs)
  • Strong written and verbal communication skills
  • Understanding of ad technology ecosystem
  • Passion for entertainment and The Walt Disney Studios brands
  • Validated ability to lead multiple projects effectively that meet deadlines within a fast-paced environment
  • Knowledge of digital ad serving, tracking and implementation
  • Preferred Qualifications:
  • Experience using SQL
  • Knowledge of data visualization tools such as Tableau, Looker
  • Experience working with cross functional teams to translate business needs into data requirements

Responsibilities

  • The Performance Marketing team is looking to add a Senior Analyst with a background in performance marketing strategy and operations to ensure performance marketing activations are aligned with overall marketing objectives.
  • Work with Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
  • Manage, build and implement comprehensive, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
  • Lead, build and implement auction bid, pacing, and optimization strategies to improve media performance
  • Proactively identify and interpret key media performance drivers, and deliver insights to optimize spend and performance of media as aligned with business goals
  • Manage ad buying platforms including Google Campaign Manager 360, Search Ads 360, Google DV360, The Trade Desk, etc – as well as work with internal and external sales and ad operations teams associated with each
  • Partner effectively with the sales and support teams of ad buying platforms such as Facebook/Instagram, Snapchat, TikTok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade Desk
  • Implement ongoing, rigorous test and learn cadence to benchmark and improve performance marketing in partnership with Marketing Science and Marketing Analytics to benchmark the performance of current strategies and tactics or to explore and prove out innovative approaches and opportunities
  • Interpret, analyze and share analyses and findings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
  • Working cross-functionally with multiple internal teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
  • Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team
  • Maintain daily communication with the media agency performance marketing activation teams in order to ensure accurate implementation of performance marketing campaign
  • Support internal teams when necessary with ad hoc projects
  • Maintain and share knowledge of media technology, buying platforms, analytics tools and business processes with pod members and other relevant business partners

FAQs

What is the focus of the Performance Marketing team within The Walt Disney Studios Marketing organization?

The Performance Marketing team focuses on using developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.

Which teams are included in the Performance Marketing department at The Walt Disney Studios?

The Performance Marketing department includes Marketing Technology, Marketing Science, Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance.

What is the role of the Sr Analyst, Performance Marketing within the Performance Marketing Strategy & Operations team?

The Sr Analyst, Performance Marketing will work directly with activation partners to drive value for The Walt Disney Studios.

Entertainment & Media
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Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!