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UK Marketing Lead - Lingo

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Abbott

25d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You need significant marketing experience, preferably in DTC and tech, strategy implementation, people management, budget management, and regulatory knowledge is a plus.
  • You will develop UK marketing strategy, craft messaging, oversee campaigns, grow social presence, mentor a team, manage budgets, and evaluate campaign effectiveness.

Requirements

  • Significant prior marketing experience, ideally within consumer (direct to consumer ideal), with experience in the technology space also preferred
  • Experience of setting a marketing strategy and successfully implementing
  • Regulatory experience would be a plus
  • Prior people management experience
  • Experience managing budgets

Responsibilities

  • Support setting the UK marketing strategy across media, growth, brand, media, social, partnerships, and CRM.
  • Work closely with the Global Product Marketing team to craft compelling value propositions and messaging that differentiate Lingo from competitors and capture local market nuances.
  • Partner with the UK Creative team to develop breakthrough creative that differentiates the Lingo brand and tells the product story.
  • Oversee the Performance Marketing strategy and execution, ensuring campaigns are optimized to achieve business objectives.
  • Grow Lingo’s organic social presence, overseeing content creation and influencer partners to educate users and build community.
  • Lead and mentor a small team, facilitating a culture of collaboration, analytical rigor, and creativity.
  • Drive seasonal promotions and campaigns across web, email, and paid campaigns.
  • Develop the Retail and Trade Marketing strategy, including prioritization and management of partners, media investment, and creative approach.
  • Partner with Consumer Insights to ensure customer learnings are fully implemented into marketing plans and communicated across the organization.
  • Measure and evaluate success of marketing campaigns, and drive learnings to improve future effectiveness and efficiency.
  • Own and manage overall marketing budget and resources.

FAQs

What is the location of the UK Marketing Lead position?

The position is based in our London office in Fitzrovia.

What are the primary responsibilities of the UK Marketing Lead?

The UK Marketing Lead is responsible for developing and implementing the local UK marketing strategy for Lingo, driving brand awareness, and fueling sales. This includes overseeing brand marketing, performance marketing, media, social, CRM, and retail marketing.

What qualifications are required for this role?

The ideal candidate should have significant prior marketing experience, ideally in consumer (with direct-to-consumer experience preferred), experience in the technology space, a proven track record of setting and implementing marketing strategies, prior people management experience, and experience managing budgets.

Is regulatory experience considered an advantage for this role?

Yes, regulatory experience is considered a plus for this position.

Will there be opportunities to lead and mentor a team?

Yes, the UK Marketing Lead will lead and mentor a small team, fostering a culture of collaboration, analytical rigor, and creativity.

How does the role involve cross-functional collaboration?

The UK Marketing Lead will work closely with the Global marketing team, local leadership, and sales teams to balance the unique needs of the UK market with global scale and efficiency.

What benefits does Abbott offer for this position?

Abbott offers a range of benefits including competitive salaries, a defined contribution pension scheme, private healthcare, life assurance, and a flexible benefits scheme.

How will the success of marketing campaigns be evaluated?

The UK Marketing Lead will measure and evaluate the success of marketing campaigns and use the learnings to improve future effectiveness and efficiency.

What aspects of marketing will the UK Marketing Lead oversee?

The UK Marketing Lead will oversee brand marketing, performance marketing, media, social, CRM, retail marketing, and seasonal promotions.

What is the target market for Lingo?

Lingo targets consumers looking to take control of their health by tracking glucose levels and utilizing biowearable technology for better health and nutrition decisions.

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Abbott

Science & Healthcare
Industry
10,001+
Employees
1888
Founded Year

Mission & Purpose

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Benefits

  • Medical

    Our medical options provide employees and their eligible family members, including domestic partners, with extensive coverage and protection against major medical expenses. Coverage is available from the first day of employment. All of the options cover preventive care, inpatient and outpatient care, routine office visits, prescription drugs, physical therapy, home healthcare, mental health/substance abuse treatment and hospice care. In addition, our medical options offer numerous programs and services that can help employees improve and maintain their health, better manage illnesses and receive better value for their healthcare dollars.

  • Dental

    Our dental plan helps employees pay for the costs of dental care for themselves and their eligible family members. Coverage is available from the first day of employment. Participants may take advantage of reduced out-of-pocket costs when they use dentists in a nationwide network of participating providers. Our dental plan pays for preventive, restorative and surgical services, as well as orthodontia, at varying levels of coverage.

  • Vision Care

    With our vision care plan, we offer employees an affordable way to maintain eye health and receive discounts on eyewear. Coverage is available from the first day of employment.

  • Wellness Programs

    Our wellness programs and resources are designed to promote overall health and well-being: Seminars on stress and anxiety, personal and work relationships, meditation and mindfulness, healthy habits, and balancing work and family needs. Programs to encourage being physically active, eating healthier, managing health conditions, getting quality sleep, and becoming more resilient. On-site screenings and immunizations at some locations to promote prevention and early detection. On-site fitness centers at some locations that offer classes, fitness assessments and personal training. Health fairs, fitness events, steps challenges and exercise competitions