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RLS Marketing Intern - Polo Brand

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • London

AI generated summary

  • You need a Bachelor's degree, previous Fashion/Retail industry experience, strong communication skills, creativity, business acumen, and fluency in English. Being detail-oriented, analytical, proactive, and knowledgeable about the luxury industry are key. Advanced Excel & Powerpoint skills are a must.
  • You will drive Polo brand marketing strategy in Europe, plan in-store events, manage communication plans, execute tourism strategies, collaborate with stakeholders, identify innovative ideas, track market trends, and create buzz-worthy activations.

Requirements

  • The role requires someone with strong communication skills, a business mindset and a creative and entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders.
  • Bachelor’s degree minimum requirement
  • Previous experience required, ideally in a Corporate office and in the Fashion or Retail industry (internship or relevant experience in Marketing)
  • Fluent in English (both written and spoken); additional languages a bonus
  • Strong business sense and analytical capacity.
  • Creative thinking skills and pro-activity in bringing new ideas and concepts to the table.
  • Curiosity and understanding of the luxury industry and competitors’ activities.
  • Detail-oriented with the ability to work well under pressure in a fast-paced environment.
  • Excellent communication skills, both verbal and written.
  • Advanced Excel & Powerpoint skills.

Responsibilities

  • Participate in the elaboration of the POLO brand Retail marketing strategy for Europe.
  • Coordinate in-store events at local level to drive brand awareness, elevation, and traffic to stores.
  • Drive 360 marketing communication plan for all events and initiatives.
  • Manage the implementation of tourism strategies and activate culturally relevant marketing campaigns at key moments of the year.
  • Clearly communicate the validated strategy to internal stakeholders in order to create buy-in for the marketing plans and bring them alive.
  • Help identify innovative big ideas that can deliver strong brand awareness & engagement
  • Research and keep track of market trends and competitor activities, identifying key opportunities for ‘buzz generating’ activations.

FAQs

What qualities are you looking for in a candidate for the RLS Marketing Intern - Polo Brand position?

We are looking for a candidate with a genuine passion and "feel" for the Ralph Lauren brand, strong interest in fashion and digital innovation, and strong project management skills.

What experience is required for this internship?

While specific marketing experience is not required, we are looking for candidates with a strong interest in fashion and digital innovation, along with strong project management skills.

Is knowledge of the Polo brand necessary for this internship?

While prior knowledge of the Polo brand is not required, a genuine passion and "feel" for the brand is highly preferred for this internship.

What can a Marketing Intern expect to learn and gain from this internship?

A Marketing Intern can expect to gain hands-on experience in marketing strategies, project management, and digital innovation within the Ralph Lauren brand.

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.