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Account-based Marketing Specialist (f/m/d)

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SAP

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You must have B2B marketing experience, strong project management skills, data analysis proficiency, excellent communication, and familiarity with marketing automation and CRM tools.
  • You will develop and execute tailored marketing strategies, manage targeted campaigns, collaborate with sales, create personalized content, analyze performance, and foster relationships with key stakeholders.

Requirements

  • YOUR PROFILE
  • Solid experience in marketing, with a focus on account-based marketing or B2B marketing strategies.
  • Strong project management skills with the ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
  • Proficient in data analysis and reporting, with the ability to derive actionable insights from campaign performance metrics.
  • Excellent written and verbal communication skills, with the ability to create compelling content and engage stakeholders effectively.
  • Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems, as well as analytics tools.
  • Proven ability to work collaboratively across departments and with various stakeholders, including sales and product teams.
  • Strong understanding of customer needs and behaviours, with a focus on delivering exceptional value and building relationships.
  • Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on market changes and emerging trends.

Responsibilities

  • Strategy development: design and implement comprehensive account-based marketing strategies tailored to specific high-value accounts, focusing on customer needs and business objectives.
  • Campaign execution: create and manage targeted marketing campaigns, including digital marketing, content creation, events, and personalized outreach to engage decision-makers within key accounts.
  • Work closely with sales teams to identify target accounts, understand their pain points, and align marketing efforts to support sales goals and initiatives.
  • Conduct in-depth research on target accounts to gather insights on industry trends, competitive landscape, and potential opportunities for engagement.
  • Content creation: develop personalized content, including case studies, whitepapers, and presentations, that resonate with target accounts and address their specific challenges.
  • Performance tracking by monitoring and analysing the effectiveness of ABM campaigns using KPIs and metrics, adjusting strategies as necessary to maximize impact and ROI.
  • Utilize marketing automation tools, CRM systems, and ABM platforms to streamline processes and track engagement with target accounts.
  • Foster relationships with key stakeholders within target accounts to enhance customer loyalty and drive long-term business growth.
  • Collaborate with cross-functional teams, including product marketing, digital marketing, and customer success, to ensure cohesive messaging and alignment in account strategies.

FAQs

What is the primary focus of the Account-based Marketing Specialist role?

The primary focus of the Account-based Marketing Specialist role is to design and implement comprehensive account-based marketing strategies tailored to specific high-value accounts, engaging decision-makers and aligning marketing efforts with sales goals.

What skills are required for this position?

Required skills include solid experience in marketing, strong project management abilities, proficiency in data analysis and reporting, excellent written and verbal communication skills, familiarity with marketing automation platforms and CRM systems, and the ability to collaborate effectively across departments.

What types of campaigns will the specialist manage?

The specialist will manage targeted marketing campaigns that encompass digital marketing, content creation, events, and personalized outreach to engage decision-makers within key accounts.

Will the chosen candidate work closely with sales teams?

Yes, the chosen candidate will work closely with sales teams to identify target accounts, understand their pain points, and align marketing efforts to support sales goals.

What is an essential component of the role regarding content?

An essential component of the role includes developing personalized content, such as case studies and presentations, that resonate with target accounts and address their specific challenges.

How will the performance of marketing campaigns be evaluated?

The performance of marketing campaigns will be evaluated by monitoring and analyzing effectiveness using KPIs and metrics, with adjustments made to strategies as necessary to maximize impact and ROI.

What is the expected travel requirement for this position?

The expected travel for this position is between 0 to 10%.

What type of work environment can the successful candidate expect?

The successful candidate can expect a highly collaborative, caring team environment with a strong focus on learning and development, recognition for individual contributions, and various benefit options.

Is the company committed to diversity and inclusion?

Yes, SAP is committed to creating an inclusive culture that values diverse backgrounds and invests in employees to help them realize their full potential.

What is the employment type for this role?

The employment type for this role is regular full-time.

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SAP

Our purpose is to help the world run better and improve people’s lives.

Technology
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is committed to helping every customer become a best-run business. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together, with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment. #TheBestRu