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Analytics and Insights Professional, Amazon Advertising

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Amazon

1mo ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • Toronto

AI generated summary

  • You must have a Bachelor's, 10+ years in data analysis, 5+ in digital media or advertising, proficiency in SQL and analytical tools, strong storytelling skills, and campaign management experience.
  • You will analyze data, design surveys, present insights, collaborate cross-functionally, educate stakeholders, and drive data-driven decisions for clients.

Requirements

  • Bachelor's degree plus 10+ years of experience in client-facing data analysis roles.
  • 5+ years of experience in a consulting role in the digital media/AdTech space, or 5+ years of advertising experience with a top advertiser (agency or client-side).
  • Ability to translate technical aspects of analysis and metrics into actionable insights for advertisers and both technical and non-technical stakeholders.
  • Excellent data-driven storytelling skills - you can create and deliver compelling, complex analyses in a simple way with outstanding visuals.
  • Demonstrated expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research.
  • In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
  • Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
  • Fluency with analytical tools (Python, R, SAS, etc.).
  • Complete understanding of the end-to-end process of marketing campaigns.
  • Excellent organizational, interpersonal, and communication skills (both written and verbal).
  • Experience with advertising publishers and marketing/creative agencies.
  • MBA, Master's degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
  • Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
  • Experience and familiarity with the AWS stack.
  • Experience in campaign management and set up.

Responsibilities

  • Leverage Amazon's proprietary data and tools, as well as third-party research solutions, to generate insights.
  • Design survey questions and aggregate actionable findings for our customers.
  • Utilize your advertising industry expertise and understanding of our customers’ business to provide guidance to C-suite marketing leaders, via compelling narratives and frequent in-person client presentations to iterate on and articulate a brand’s strategy.
  • Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution.
  • Deal with ambiguity to decipher complex problems, select ideal solutions from a wide array of analytical techniques and concepts, and translate these into actionable recommendations.
  • Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
  • Own account-level data and/or analytics-related strategic conversations internally and externally.
  • Demonstrate deep analytical ability and develop expertise in Amazon's proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers.
  • Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
  • Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
  • Demonstrate a passion for learning new skills and adopting new methodologies and tools.

FAQs

What is the role of an Analytics and Insights Professional at Amazon Advertising?

The Analytics and Insights Professional is a key member of the Customer Success Team, responsible for analyzing and measuring the success of advertisers' performance, building relationships with clients, and providing actionable insights to help improve their advertising strategies.

What qualifications are required for this position?

A Bachelor's degree plus 10+ years of experience in client-facing data analysis roles is required, along with 5+ years of experience in consulting within the digital media/AdTech space or advertising experience with a top advertiser.

What skills are necessary for success in this role?

Necessary skills include excellent data-driven storytelling, proficiency in SQL and analytical tools (such as Python or R), a strong understanding of advertising measurement methodologies, and the ability to translate complex analyses into actionable insights.

How does the Analytics and Insights team collaborate with other teams?

The team collaborates cross-functionally, communicates effectively across multiple business functions, and influences marketing initiatives to provide complete solutions for advertisers.

Is experience with AWS necessary for this position?

While not a strict requirement, experience and familiarity with the AWS stack is preferred.

Will I need to present findings and insights to clients?

Yes, the role involves presenting findings and insights in a consultative manner to clients, along with frequent in-person presentations, to articulate brand strategies.

Is there an emphasis on data-driven decision-making in this position?

Yes, advocating for data-driven decision-making and encouraging clients to act on recommendations is a critical aspect of the role.

What type of company culture does Amazon Advertising promote?

Amazon promotes a diverse and inclusive culture that empowers employees to deliver the best results for customers, welcoming individuals of various backgrounds and experiences.

Are there opportunities for professional development in this role?

Yes, the position encourages continuous learning and the adoption of new methodologies and tools.

How can I apply for this position?

You can apply for the position through the Amazon jobs website, following the application instructions provided for the specific job ID: A2858595.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.