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Commercial Sales Sponsorship Manager

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ASM Global

30d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • Columbus, +2
  • Quick Apply

AI generated summary

  • You need a Bachelor's in Marketing or related field, experience in sponsorship sales, strong communication skills, CRM proficiency, and the ability to build client relationships and manage projects.
  • You will drive revenue through sponsorship sales, develop packages, manage sponsor relationships, coordinate activations, and analyze sales performance to ensure objectives are met.

Requirements

  • Bachelor’s degree from four-year College or University in Marketing, Sponsorship and Advertising or related field.
  • Proven experience in sponsorship sales, preferably in a convention center, stadium, arena or industry-related field.
  • Strong understanding of general advertising, buyouts, digital marketing, and premium services.
  • Excellent communication, interpersonal, negotiation and problem-solving skills.
  • Ability to build and maintain strong relationships with clients and stakeholders.
  • Self-motivated and target-driven, with a proactive approach to sales.
  • Strong organizational and time management skills with the ability to prioritize multiple projects.
  • Experience with CRM software and sales analytics tools.

Responsibilities

  • Responsible for driving revenue through the sale of sponsorship initiatives, including general advertising opportunities, buyouts, digital assets, and premium services for both events and non-event opportunities. Identifying and working with potential sponsors (external companies, meeting planners, associations, non-profits, community etc.), developing compelling sponsorship packages, and managing relationships with sponsors to ensure objectives are met.
  • Identify and target potential sponsors:
  • Research and identify potential sponsors that align with the organization’s brand, convention center's events, non-event opportunities, and audience.
  • Develop and maintain a robust pipeline of prospective sponsors.
  • Develop Sponsorship Packages:
  • In conjunction with Marketing and Communications Manager, create tiered sponsorship packages that include general advertising opportunities (e.g., signage, program ads), buyouts (e.g., exclusive event sponsorships), digital assets (e.g., LED walls and monitors, website banners, social media mentions, email newsletters), and premium services (e.g., VIP lounges, exclusive networking events).
  • Customize sponsorship proposals to meet the specific needs and objectives of potential sponsors for both events and non-event opportunities.
  • Assist in developing the Marketing Plan to include goals and advertising.
  • Sales and Negotiation:
  • Conduct sales presentations and meetings with potential sponsors.
  • Negotiate sponsorship agreements, ensuring mutually beneficial terms.
  • Close sponsorship deals and achieve revenue targets.
  • Relationship Management:
  • Build and maintain strong relationships with sponsors, ensuring high levels of satisfaction.
  • Provide ongoing support to sponsors, addressing any issues and ensuring their sponsorship objectives are met.
  • Implementation and Activation:
  • Coordinate with internal teams to ensure seamless integration of sponsor branding and messaging into events, non-event opportunities, advertising spaces, and digital platforms.
  • Collaborate with the marketing team to execute sponsor activation strategies.
  • Oversee the execution of sponsorship deliverables, ensuring all commitments are met.
  • Reporting and Analysis:
  • Track and report on sponsorship sales performance, including revenue, sponsor engagement, and ROI.
  • Provide regular updates to management on sponsorship activities and outcomes.

FAQs

What is the primary responsibility of the Commercial Sales Sponsorship Manager?

The primary responsibility of the Commercial Sales Sponsorship Manager is to drive revenue through the sale of sponsorship initiatives, including general advertising opportunities, buyouts, digital assets, and premium services for both events and non-event opportunities.

What kind of educational background is required for this position?

A Bachelor's degree from a four-year College or University in Marketing, Sponsorship and Advertising, or a related field is required.

What type of experience is preferred for candidates applying for this role?

Proven experience in sponsorship sales, preferably in a convention center, stadium, arena, or an industry-related field, is preferred.

Are there specific skills required for this position?

Yes, candidates should possess excellent communication, interpersonal, negotiation, and problem-solving skills, as well as the ability to build and maintain strong relationships with clients and stakeholders.

Is this position primarily remote or on-site?

This position is on-site at the Greater Columbus Convention Center.

What are the physical demands of this job?

The physical demands include mobility (walking, standing, and sitting for extended periods), lifting (ability to lift and carry light items up to 40 pounds), dexterity (fine motor skills for using computers and handling paperwork), and endurance (working extended hours including evenings and weekends during event periods).

Does Legends & ASM Global offer benefits to employees?

Yes, Legends & ASM Global offers a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401k plan.

Is there support for diversity and inclusion in the hiring process?

Yes, Legends & ASM Global is an Equal Opportunity/Affirmative Action employer and encourages women, minorities, individuals with disabilities, and protected veterans to apply.

Do I need experience with CRM software for this role?

Yes, experience with CRM software and sales analytics tools is required.

What is the company’s approach to team culture?

The company is committed to building an inclusive, innovative environment where differences drive solutions that benefit team members, guests, and partners, guided by values of respect, integrity, and accountability.

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ASM Global

Home to the World's Biggest Moments

Entertainment & Media
Industry
10,001+
Employees
2019
Founded Year

Mission & Purpose

ASM Global is the world’s leading venue management company and producer of live event experiences. With over 350+ premier venues spanning worldwide, we operate and invest in the world's most important stadiums, arenas, convention centers and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming over 164 million guests each year. As the global leader in content programming and revenue optimization, using the latest data-driven marketing disciplines, our best-in-class management reliably delivers maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is on the ground, working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, is a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-high 40+ certified green venues) are just a couple examples of ASM Global’s impactful, world-friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example, while having a great time doing it.