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Global Marketing Manager, Lifestyle

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New Balance

27d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Boston

AI generated summary

  • You need 5-7 years in global brand marketing, strategic thinking, project management, digital marketing expertise, and strong communication skills. Familiarity with the sneaker market is essential.
  • You will support GTM strategies, manage launch campaigns, collaborate cross-functionally, ensure brand compliance, maintain channel communication, and assist with budget and administrative tasks.

Requirements

  • 5-7 years of global brand/product marketing experience.
  • Strategic thinking with strong project management skills and experience working with cross-functional teams.
  • Experience developing creative briefs and managing marketing content needs.
  • Strong understanding of the global sneaker and fashion market and cultural landscape.
  • Familiarity with the go-to-market process.
  • Excellent communication (written and verbal) and organizational skills.
  • Proven ability to navigate complex organizations and build strong cross-functional relationships.
  • Strong problem-solving and decision-making skills.
  • Proficiency in digital marketing (paid/social media, SEO, SEM, content marketing).
  • Demonstrated ability to manage complex projects with multiple stakeholders and timelines.
  • Excellent interpersonal skills for effective collaboration with internal and external partners.
  • Experience with project management (e.g., Asana) and digital asset management (e.g., Widen) tools.
  • Ability to travel as needed.

Responsibilities

  • Go-to-Market Support: Assist in developing GTM strategies, including channel and product team collaboration, product photography production, sample management, and deck maintenance. Provide logistical support for key meetings and the GTM SharePoint site.
  • Campaign Management: Support and lead launch campaigns, including brief development, athlete/ambassador integration, 360 rollout planning, tactical and channel strategies, and global asset management, contributing to increased brand awareness and engagement within target demographics.
  • Cross-Functional Collaboration: Manage internal teams (Creative Services, PR, Social, Retail, Digital) and external partners (Agencies, Media) to ensure timely delivery of campaign assets. Lead kickoffs, oversee creative productions, and manage asset inputs, E-Comm kits, copy direction, and channel implementation.
  • Communication & Reporting: Regularly share updates and present to leadership. Collaborate cross-departmentally with Product, Merchandising, Finance, and Legal.
  • Brand Stewardship: Ensure all consumer-facing content adheres to brand, category, and athlete guidelines.
  • Regional & Channel Liaison: Maintain weekly contact with PR, Social, Site, and Retail teams to provide necessary information and gather channel insights.
  • Administrative Support: Assist with budget management (POs, invoices, tracking), create and manage SOWs, coordinate sample management, and oversee asset delivery and sharing.

FAQs

What is the job title for this position?

The job title is Global Marketing Manager, Lifestyle.

What is the main mission of the Global Marketing Manager within the Lifestyle Consumer Team?

The main mission is to drive impactful marketing programs for New Balance's Lifestyle consumer, supporting the development and execution of global Go-to-Market strategies and content for the Lifestyle Business Unit.

Where is this position based?

This position is based at New Balance headquarters in the Boston area.

What kind of experience is required for this role?

A minimum of 5-7 years of global brand/product marketing experience is required.

Are there any specific skills required for this position?

Yes, the position requires strategic thinking, strong project management skills, excellent communication (written and verbal) skills, and proficiency in digital marketing, among other qualifications.

What are the key responsibilities of the Global Marketing Manager?

Key responsibilities include Go-to-Market support, campaign management, cross-functional collaboration, communication & reporting, brand stewardship, and administrative support.

What types of collaboration are expected in this role?

The role involves managing internal teams (Creative Services, PR, Social, Retail, Digital) and external partners (Agencies, Media) to ensure timely delivery of campaign assets.

Is travel required for this position?

Yes, the role requires the ability to travel as needed.

What kind of benefits do associates receive?

Associates receive a comprehensive benefits package, including medical, dental, vision insurance, 401K, lifestyle reimbursement, vacation time, holidays, and generous parental leave.

What is the flexible work schedule like?

New Balance follows a hybrid work model where associates work in the office three days a week (Tuesday, Wednesday, and Thursday) with the option to "Work from Anywhere" for four weeks per calendar year.

What is New Balance's stance on equal opportunity employment?

New Balance is an Equal Opportunity Employer, providing equal opportunities for all current and prospective associates without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, veteran status, or other protected statuses.

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New Balance

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

Manufacturing & Electronics
Industry
5001-10,000
Employees
1906
Founded Year

Mission & Purpose

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.