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Jr. Field Marketing Specialist

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Red Bull

2mo ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • New York

AI generated summary

  • You need 1+ years of experience, a passion for people, leadership skills, a detail-oriented mindset, creativity, strong communication skills, a valid driver's license, and a Bachelor's degree.
  • You will drive trial and expand the consumer base, manage Student Marketeers, create local events, generate new ideas, and ensure effective logistics and program tools management.

Requirements

  • 1+ years initial work experience (e.g Team Leader, Grad Program, Internship)
  • Passion for people and eagerness to learn people management
  • Leadership, motivation, and ability to cultivate a team environment
  • Strong ‘can do’ attitude, strives for perfection and love for the detail in every project
  • Creative mind with a track record of putting new ideas into practice and assessing results
  • Excellent communication skills, including presenting and training abilities
  • Must have valid US driver's license
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage

Responsibilities

  • Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your market. Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions. Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university. Work with your team to create exciting and relevant university initiatives that build brand and can love among students. Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program. Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base. Manage sampling requests externally and internally, ensuring these align with wider priorities. Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
  • Source & hire with with the help of the FMM, no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities. Implement and uphold the national recruitment, on-boarding and training modules for consistency. Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers. Lead a strong Team Leader program.
  • Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local collegiate consumer on campus, with a focus on participation. Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport, fitness/culture scenes, on campus. Identify collegiate local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull. Be instrumental in the implementation of national and global events/projects with excellence. Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
  • Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives. Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early. Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’). Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
  • Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are. Drive efficiencies in our programs, using program tools to ensure we are set up for success. Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management. Support the national operations team to manage product stock with discipline. Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.

FAQs

What is the primary responsibility of a Jr. Field Marketing Specialist?

The primary responsibility of a Jr. Field Marketing Specialist is to support the Field Marketing Manager in driving Red Bull's brand presence on college campuses and in the local market, while managing a team of Student Marketeers to engage new consumers.

What qualifications do I need to apply for this position?

You should have 1+ years of initial work experience (e.g., Team Leader, Grad Program, Internship), a Bachelor's degree or equivalent work experience, and a valid US driver's license.

Is leadership experience required for this role?

While previous leadership experience is preferred, a strong passion for people, eagerness to learn about people management, and the ability to cultivate a team environment are very important.

What are the salary expectations for this role?

The base salary range for this position is $65,000 to $82,000, plus cash incentives, but actual salary offers may vary based on work experience.

Are there opportunities for training and development within the role?

Yes, the position involves training and empowering Student Marketeers with an ‘empowerment’ approach, allowing them to take ownership of their targets and development opportunities.

What is expected in terms of marketing innovation?

The JFMS will work closely with the Field Marketing Manager to develop and execute new marketing ideas that are locally relevant, capitalizing on trends within the collegiate environment.

Is travel required for this position?

Yes, this position is based 'in the field' and may require travel to local campuses and markets to engage consumers and manage initiatives.

What type of benefits does Red Bull offer?

Red Bull offers comprehensive medical, dental, and vision plans, a 401k match, family leave, PTO & paid holiday schedule, as well as pet, legal, and life insurance among other benefits.

Are there opportunities to work with third-party event properties?

Yes, the Jr. Field Marketing Specialist is expected to support the delivery of a program that involves third-party event properties relevant to the collegiate consumer and Red Bull’s brand values.

Do I need to speak languages other than English?

While fluency in English is required, additional language skills are considered an advantage but not mandatory for this position.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.