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Manager PR - Statement Entertainment Partnerships

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adidas

Nov 5

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Portland

Requirements

  • * Good interpersonal/communication skills and level of strategic thinking.
  • * Experience in marketing communications, campaign development and execution.
  • * Deep understanding of an ever-changing marketing landscape and experience in project management.
  • * Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • * Affinity with cross-channel PR & Social Media and a strong background in strategy, media relations, journalism/ writing and digital PR.
  • * Consolidated understanding of and passion for the sports and fashion/entertainment industry.
  • * Strong presentation and organizational skills.
  • * Degree in Marketing, Communications, PR or a related field. Masters Degree / MBA a plus.
  • * 5+ years’ industry and / or relevant work experience within PR and/or Social Media.
  • * PR / Creative agency experience is of value.
  • * Fluent written and spoken English language skills. Spanish a plus.

Responsibilities

  • Support the integrated PR strategy for the business unit. Support all global and local PR activities.
  • Act as a thought-leader in the arena of PR to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and PR concepts.
  • Work closely with Brand Marketing (Storytelling, Digital, PR/Social and Retail) and Product teams to support results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations, and events.
  • Establish and maintain key relationships with media and global partnerships. Create an advocate network (bloggers, etc) within category landscape.
  • Provide relevant media outlets and adidas subsidiaries with innovative cross-channel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interview and briefing documents).
  • Support the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief.
  • Proactive member of the business unit Brand Marketing and wider PR team, contributing to the alignment, integration and media relevancy of activations, products, and concepts. Ensure, coordinate, and contribute to the global consistency of the overall adidas brand media message.
  • Help lead and organize media events (press conferences, interview sessions, media days) celebrating business unit products, campaigns, and partnerships.
  • Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts.
  • Steer and track the implementation and results of global PR activations and tools, developing summary and conclusion reports.

FAQs

What is the primary purpose of the Manager PR role at adidas?

The primary purpose of the Manager PR role is to support short and long-term PR strategies and toolkits to generate strategic, qualitative brand, category, and product exposure for the business unit while utilizing PR as an effective communication tool within the overall marketing mix.

What responsibilities does the Manager PR have in managing relationships?

The Manager PR is responsible for establishing and maintaining key relationships with media and global partnerships, as well as creating an advocate network within the category landscape.

What level of experience is required for this position?

A minimum of 5+ years of industry and/or relevant work experience within PR and/or Social Media is required.

What is the educational background needed for this role?

A degree in Marketing, Communications, PR, or a related field is required. A Master's Degree or MBA is a plus.

Are there any language requirements for the Manager PR role?

Yes, fluent written and spoken English language skills are required, and knowledge of Spanish is a plus.

What types of events will the Manager PR help organize?

The Manager PR will help lead and organize media events such as press conferences, interview sessions, and media days celebrating business unit products, campaigns, and partnerships.

Does adidas offer any educational assistance for employees?

Yes, full-time employees are eligible for education assistance.

What is the workplace structure for this position?

The working location of this position is in Portland, Oregon, and it operates in a hybrid work environment, with 3 days in the office and 2 days remote.

Is previous experience with a PR or creative agency beneficial for this role?

Yes, experience in a PR or creative agency is considered valuable for this position.

How does adidas support employee diversity and inclusion?

adidas celebrates diversity, supports inclusiveness, and encourages individual expression in the workplace, fostering a culture where everyone can create at their best.

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adidas

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan

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