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Marketing Executive

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Pasta Evangelists

10d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • London

AI generated summary

  • You need 2-3 years in marketing, strong communication skills, creativity, a passion for food, and experience with CRM/email platforms. Be organized, adaptable, and curious about trends.
  • You’ll create and execute brand strategies, craft engaging copy, manage CRM and social media, analyze performance data, and collaborate on campaigns and events to boost engagement and awareness.

Requirements

  • 2-3 years of experience in Marketing, ideally with a focus on social media, email marketing and content creation.
  • A confident communicator, both written and on-camera — you are just as comfortable writing sharp, engaging copy as you are chatting to a customer on the street.
  • A natural self-starter who loves coming up with creative ideas and making them happen.
  • Passionate about food, brand building and community engagement, both online and offline.
  • Highly organised, adaptable, and happy to roll up your sleeves — whether it’s planning a campaign or handing out flyers.
  • Always curious, always looking for what’s next — from trending audio on TikTok to new ways to reach customers.
  • Familiarity with CRM/email marketing platforms (Klaviyo, Mailchimp or similar) is a plus.
  • … If you dream in pasta shapes, you're in the right place.

Responsibilities

  • Own and deliver a Brand Communications Plan/Strategy for 2025, ensuring we put out one cohesive message across all of our channels.
  • Write sharp, engaging copy for social media, email campaigns, events, and more.
  • Work closely with the team to ensure all communication is on-brand, consistent, and impactful.
  • Lead the creation of weekly newsletters, product launches, and CRM campaigns.
  • Begin laying the groundwork for automation and CRM flows, with a view to scale these as app downloads reach critical mass.
  • Develop new reporting and insights around CRM performance, including Daily Active Users (DAU), Monthly Active Users (MAU), open/click-through rates, and engagement across customer segments.
  • Collaborate with tech and product teams to ensure CRM activity aligns with broader app engagement goals and customer journey milestones.
  • Identify personalisation opportunities and test segmentation strategies to increase relevance and retention.
  • Develop and lead a considered social media strategy, grounded in performance insights, trend research, and platform best practices.
  • Work with our Content Creator to produce high-performing, on-brand content across key platforms including Instagram, TikTok, and LinkedIn.
  • Oversee community management, ensuring timely, thoughtful engagement with our audience across all channels.
  • Capture and brief content opportunities across the business — from the kitchen to events — ensuring our channels reflect the energy and personality of the brand.
  • Support restaurant launches and campaigns with local marketing.
  • Be visible and hands-on at events, pop-ups and activations.
  • Find creative ways to grow awareness and footfall.
  • Contribute to wider brand and restaurant marketing campaigns.
  • Help with shoots, new product launches and creative brainstorms.
  • Manage influencer outreach and campaign delivery.
  • Build genuine relationships with creators aligned to our brand.
  • Track results and optimise approach.

FAQs

What are the primary responsibilities of the Marketing Executive role?

The primary responsibilities include leading brand communications, developing CRM strategies, creating engaging content for various channels, managing social media strategies, supporting community brand management, contributing to campaigns, and managing influencer marketing.

What qualifications are needed for the Marketing Executive position?

Candidates should have 2-3 years of experience in Marketing, with a focus on social media, email marketing, and content creation. Strong communication skills, creativity, organizational abilities, and a passion for food and community engagement are also essential.

Is familiarity with CRM/email marketing platforms required for this position?

Familiarity with CRM/email marketing platforms such as Klaviyo or Mailchimp is a plus, but not a strict requirement.

What kind of work environment can the Marketing Executive expect?

The Marketing Executive will work in a dynamic, fast-paced, and collaborative environment where creativity and innovation are highly valued.

Are there opportunities for career growth within the company?

Yes, the Marketing Executive role offers opportunities for growth and making a significant impact within the marketing department.

What benefits are offered to employees in this role?

Benefits include a competitive salary, discounts at the restaurant, regular team socials, free products, a referral bonus scheme, a cycle to work scheme, and 25 days of paid annual leave plus bank holidays.

How will success be measured in this role?

Success will be measured through the effectiveness of communications, engagement metrics (such as open/click-through rates), CRM performance, and overall contribution to brand and campaign initiatives.

What qualities are important for a candidate in this role?

Important qualities include being a self-starter, highly organized, adaptable, curious about trends, and passionate about food and brand building.

Will the Marketing Executive be involved in community events?

Yes, the Marketing Executive is expected to be visible and hands-on at events, pop-ups, and other local marketing campaigns to boost brand awareness.

What are the main channels the Marketing Executive will focus on?

The main channels include social media platforms (such as Instagram, TikTok, and LinkedIn), email campaigns, newsletters, and CRM communications.

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Pasta Evangelists

The UK's original fresh pasta company 🍝 Recipe kits, takeaway, pasta making classes & more...

Retail & Consumer Goods
Industry
201-500
Employees
2016
Founded Year

Mission & Purpose

We make the UK's freshest, artisan pasta.