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Red Bull Student Marketeer - University of Reading

  • Job
    Part-time
    Entry Level
  • Marketing
  • Reading

AI generated summary

  • You need to be a charismatic, energetic student immersed in university life, passionate about Red Bull, and able to balance work with studies. A valid UK driving license and willingness to travel frequently is a must.
  • You will be the face of Red Bull at University of Reading, engaging students, building brand awareness, and driving sales through product sampling, campus events, social media promotion, and collaboration with sales accounts. Execute with excellence, share ideas, and contribute to business growth.

Requirements

  • Studying at University within the city specified
  • Charismatic, energetic, positive and outgoing personality
  • Immersed in student life with thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots
  • Ability to manage part-time work & studies and ideally available to work some evenings and weekends
  • Passionate about the Red Bull brand and product
  • Manual UK Driving Licence
  • Travel 90-100%

Responsibilities

  • Be a Brand & Product Ambassador:
  • Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
  • Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - competently answering any questions from consumers.
  • Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
  • Create a strong network, establishing and maintaining relationships with key local individuals.
  • Drive the brand engagement on your Social Media handles via authentic content.
  • Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
  • Be a Sales Expert:
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
  • Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
  • Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
  • Ensure perfect execution of defined store standards.
  • Executional Excellence:
  • Deliver executional excellence by abiding by brand standards and showing love for the details in all areas of your role.
  • Share ideas and collaborate with the team through regular face-to-face and online interactions.
  • Plan and report your activities through the dedicated online platform promptly and with accuracy.
  • Contribute to developing the business by providing local insights and overall opportunities.

FAQs

What is the main goal of the Red Bull Student Marketeer program at the University of Reading?

The main goal of the Red Bull Student Marketeer program at the University of Reading is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand on campus.

What are the responsibilities of a Red Bull Student Marketeer at the University of Reading?

The responsibilities of a Red Bull Student Marketeer at the University of Reading include driving the brand image and product understanding on campus, engaging with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience for consumers.

What qualities are valued in a Red Bull Student Marketeer at the University of Reading?

Red Bull Student Marketeers at the University of Reading value flexibility, creativity, and a dynamic working atmosphere. They should have a strong understanding of Red Bull's target group and be able to effectively promote the brand on campus.

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.