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Senior Manager, Sports Marketing

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Red Bull

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Sports & Fitness
  • Atlanta

AI generated summary

  • You need 8+ years in sports marketing, budget management, experience with brand strategies, trend identification, storytelling skills, a valid U.S. driver’s license, and fluency in English.
  • You will build athlete networks, manage local events, develop sports marketing strategies, oversee resources, collaborate with teams, and mentor staff to achieve regional goals.

Requirements

  • * 8+ years of experience in Marketing with a focus on sports, athletes, and consumers
  • * An understanding of traditional and non-traditional brand marketing strategies
  • * A history of thoughtful execution of creative ideas
  • * Experience with identifying different sports trends and scenes on a regional and national level
  • * Large budget management experience
  • * Knowledge of marketing communications and storytelling with an emphasis on content
  • * Must have a valid U.S. driver's license
  • * Bachelor's degree or equivalent work experience
  • * Must be fluent in English, additional language skills an advantage

Responsibilities

  • Establish a rich network of regional sports scenes to maintain awareness of the latest trends and scenes.
  • Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
  • Identify, develop, and build relationships with local athlete talent with the help of athlete marketing managers and the national athlete marketing team.
  • Influence and contribute to the annual Region Sports Marketing Business Plan.
  • Lead the project management and execution of local Red Bull Sports Marketing events.
  • Use knowledge of local sports scenes and sports landscape to inform the development of new event concepts.
  • Oversee regional Sports Marketing resources to maximize the impact of local events.
  • Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.
  • Work with Gaming team colleagues to identify regional opportunities to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
  • Build a network in the gaming communities to increase the relevance and frequency of touchpoints with gamers, following national strategies.
  • Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region.
  • Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.
  • Find and hire the right people to lead regional Sports Marketing projects.
  • Manage direct reports toward annual regional goals.
  • Promote a culture by focusing on individual, strengths-based development.
  • Identify and train employees for succession opportunities.
  • Provide direct and productive feedback to help maintain quality performance.
  • Create a culture that rewards effort and execution following Red Bull's values.

FAQs

What are the key responsibilities of the Senior Manager, Sports Marketing?

The key responsibilities include driving the development and execution of regional sports marketing initiatives, establishing relationships with local athletes and influencers, overseeing local sports marketing events, collaborating with various teams, and managing direct reports in the sports marketing department.

What qualifications are required for this position?

A minimum of 8 years of experience in marketing with a focus on sports, strong brand marketing understanding, experience with budget management, excellent knowledge of marketing communications, a Bachelor's degree or equivalent work experience, and fluency in English are required. Additional language skills are a plus.

Is experience with gaming marketing important for this role?

Yes, experience in identifying regional opportunities in the gaming sector and engaging with gaming communities is important as part of brand activation and relevance in that space.

What is the salary range for the Senior Manager, Sports Marketing position?

The base salary range for this position is $115,280 to $172,920, plus cash incentives. Actual salary offers may vary based on individual work experience.

What benefits are offered with this position?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, paid time off, pet, legal, and life insurance, and tuition reimbursement. These benefits may vary depending on employment nature and location.

Are there opportunities for professional development in this role?

Yes, the position promotes a culture focused on individual strengths-based development, offers training for succession opportunities, and emphasizes regular feedback to maintain quality performance.

Is a valid U.S. driver's license required for this position?

Yes, having a valid U.S. driver's license is a requirement for this role.

Who is eligible to apply for this position?

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Will I need to manage a team in this role?

Yes, the position involves managing direct reports and finding the right people to lead regional sports marketing projects.

Do we support remote work for this position?

Yes, we do support remote work but in a hybrid format.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.