JanSport Marketing Communications Intern (8 Weeks)

VF Corporation

3mo ago

Applications are closed

Internship
Part-time
Off-cycle Internship
Marketing
Denver

Requirements

Proactive and timely coordination, planning, and execution of video content for TikTok/IG Reels.
Active collaboration and participation in planning/brainstorms for organic social, PR and influencer campaigns for current and upcoming seasons.
An eagerness to experiment and spark new and creative ideas to help drive the JanSport/Eastpak US brands forward from a PR, Influencer and Organic Social perspective.
Skills for Success:
1 year of professional experience. Can be college experience – clubs, organizations or internships.
Interest in marketing communications – specifically PR, Influencer Marketing and/or organic social media strategy
Have a strong passion for our brand, brand values, and Gen Z culture
A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire brand
Passion for producing social media video content – TikTok/IG Reels
Interest in building Pinterest boards
Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
Highly driven with a positive, high-energy, team-oriented attitude
Critical thinker with strong problem-solving and research proficiencies
What we expect you already know:
Understanding of TikTok, Instagram and Pinterest
Understanding of PR best practices and writing style
Experience with MS Word, Excel, and PowerPoint
Understanding of basic video editing and photo editing tools – i.e. Adobe Suite.
What we will teach you:
We will connect you with a variety of cross-functional stakeholders across VF achieve common goals and exchange best practices
JanSport and Eastpak brand values and communication best practice
JanSport and Eastpak brand and GTM processes

Responsibilities

Content Planning & Development:
Collaborate with internal and external creative team to develop and produce TikTok/IG Reels content for @JanSport social channel.
Collaborate with Brand Communications Manager on building social media content. Lean into cultural content and in-the-moment quick turn content to keep JanSport at the front of social trends.
Refresh Pinterest for @JanSport alongside the Brand Communications Manager
Scheduling / Posting / Engagement
Collaborate with Brand Communications Manager to schedule and post ongoing content via Sprinklr or native social channels.
Take on driving engagements for @JanSport via TikTok and Instagram by engaging directly with consumers and driving viral content with witty and fun engagements.
Collaborate in Influencer Marketing and Public Relations Planning, including
Provide POV on upcoming and current PR initiatives for JanSport and Eastpak.
Contribute to PR planning for upcoming Spring 2025 and Fall 2025 seasons.
Assist with PR seeding to media, entertainment and influencers.
Participate in cross-functional brand brainstorms.

VF Corporation

Fashion & Arts

Industry

10,001+

Employees

Mission & Purpose

VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too.