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JanSport Marketing Communications Intern (8 Weeks)

🚀 Off-cycle Internship


AI generated summary

  • You must have expertise in video content creation for TikTok/IG Reels, strong collaboration skills for PR and influencer campaigns, and a passion for brand values and Gen Z culture. Excel in organization, creativity, and social media strategy.
  • You will work on developing social media content, engaging with consumers on TikTok and Instagram, refreshing Pinterest, and collaborating on PR and influencer marketing initiatives for JanSport.

Off-cycle Internship



  • As the Marketing Communications Intern for JanSport Global & Eastpak NORA you will play a pivotal role in supporting the marketing team operationally, by contributing to both social media content development, execution and interactions/engagements, public relations planning, influencer campaign planning, development and execution, and play a unique and influential role in development for the JanSport brand.  This internship will last 8 weeks.


  • Proactive and timely coordination, planning, and execution of video content for TikTok/IG Reels.
  • Active collaboration and participation in planning/brainstorms for organic social, PR and influencer campaigns for current and upcoming seasons.
  • An eagerness to experiment and spark new and creative ideas to help drive the JanSport/Eastpak US brands forward from a PR, Influencer and Organic Social perspective.
  • Skills for Success:
  • 1 year of professional experience. Can be college experience – clubs, organizations or internships.
  • Interest in marketing communications – specifically PR, Influencer Marketing and/or organic social media strategy
  • Have a strong passion for our brand, brand values, and Gen Z culture
  • A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire brand
  • Passion for producing social media video content – TikTok/IG Reels
  • Interest in building Pinterest boards
  • Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
  • Highly driven with a positive, high-energy, team-oriented attitude
  • Critical thinker with strong problem-solving and research proficiencies
  • What we expect you already know:
  • Understanding of TikTok, Instagram and Pinterest
  • Understanding of PR best practices and writing style
  • Experience with MS Word, Excel, and PowerPoint
  • Understanding of basic video editing and photo editing tools – i.e. Adobe Suite.
  • What we will teach you:
  • We will connect you with a variety of cross-functional stakeholders across VF achieve common goals and exchange best practices
  • JanSport and Eastpak brand values and communication best practice
  • JanSport and Eastpak brand and GTM processes

Education requirements


Area of Responsibilities



  • Content Planning & Development:
  • Collaborate with internal and external creative team to develop and produce TikTok/IG Reels content for @JanSport social channel.
  • Collaborate with Brand Communications Manager on building social media content. Lean into cultural content and in-the-moment quick turn content to keep JanSport at the front of social trends.
  • Refresh Pinterest for @JanSport alongside the Brand Communications Manager
  • Scheduling / Posting / Engagement
  • Collaborate with Brand Communications Manager to schedule and post ongoing content via Sprinklr or native social channels.
  • Take on driving engagements for @JanSport via TikTok and Instagram by engaging directly with consumers and driving viral content with witty and fun engagements.
  • Collaborate in Influencer Marketing and Public Relations Planning, including
  • Provide POV on upcoming and current PR initiatives for JanSport and Eastpak.
  • Contribute to PR planning for upcoming Spring 2025 and Fall 2025 seasons.
  • Assist with PR seeding to media, entertainment and influencers.
  • Participate in cross-functional brand brainstorms.


Work type

Part time

Work mode