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Content Editor

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Cromwell

15d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Leicester

AI generated summary

  • You must have experience in technical content creation, data analysis, SEO, Google tools, excellent communication and organizational skills, attention to detail, and ability to work under pressure to excel as our Content Editor.
  • You will curate engaging product content, improve content accuracy and relevance, maintain consistency in taxonomy, enhance SEO traffic through content enrichment, utilize customer data for competitive advantage, and ensure data integrity through content amendments. Build relationships to drive business performance.

Requirements

  • Experience in content creation for a large assortment of technical products
  • Experience in the use of customer data, supplier insight and competitor benchmarking to drive a competitive customer and commercial advantage
  • Ability to put yourself in the customers’ shoes
  • SEO or on-site search experience with experience of growing key digital performance indicators
  • Good knowledge of Google AdWords, Google Analytics and Excel
  • Excellent communication and organisational skills and the ability to manage multiple projects effectively
  • High attention to detail required with a high degree of accuracy
  • Proactive, high energy, results orientated & enthusiastic
  • The ability to meet deadlines and work under pressure

Responsibilities

  • Create and curate engaging product content to support product introductions
  • Improve accuracy and relevance of content by ensuring the alignment with customer search requirements via Google AdWords and Google Analytics
  • Maintain consistency and customer relevancy of taxonomy and associated schema
  • Deliver content enrichment to agreed customer and quality fill levels to improve commercial results through increased SEO traffic and conversion
  • Use customer data via analytics, supplier insight, technical product information and competitor benchmarking to create unique product content that delivers a competitive commercial advantage
  • Utilise copywriting and SEO skills to author solutions led content which drives increased ranking and offers a great customer experience
  • Ensure the ongoing integrity and accuracy of product data by the completion of content amendments
  • Develop a close working relationship with peers and other areas of the business to share best practice, align activities and improve business performance

FAQs

What is the main purpose of the Content Editor role at Cromwell?

The main purpose of the Content Editor role at Cromwell is to support the successful delivery of the Content strategy, which also supports the Digital and Merchandising strategies by creating and enhancing product content to drive a competitive commercial advantage.

What benefits are offered to employees in the Content Editor role at Cromwell?

Benefits offered to employees in the Content Editor role at Cromwell include a competitive salary, company bonus, competitive annual leave allowance, group personal pension, company funded healthcare cash plan, employee development plans, 24/7 wellbeing and employee support, cycle to work scheme, and other benefits such as company sick pay, maternity & paternity pay, discount benefits platform, and discounted Cromwell products.

What are the key responsibilities of a Content Editor at Cromwell?

The key responsibilities of a Content Editor at Cromwell include creating and curating engaging product content, improving content accuracy and relevance, maintaining consistency and customer relevancy of taxonomy, delivering content enrichment to improve commercial results, utilizing customer data and competitor benchmarking to create unique product content, using copywriting and SEO skills to drive increased ranking, ensuring the integrity and accuracy of product data, and developing relationships with peers and other areas of the business.

Keeping Industry Working

Retail & Consumer Goods
Industry
1001-5000
Employees
1970
Founded Year

Mission & Purpose

Cromwell has been established for over 50 years and is a supplier of maintenance, repair and operations type products, offering an unrivalled choice of products to all industries, professions and trades. From cutting tools to personal protection products and from precision equipment to abrasives and power tools, our extensive range brings together all the major brands and more in an unrivalled selection available from a single source. We also offer a diverse profile of technical and specialist support, which ranges from in-depth product expertise, to on-site solutions to enable you to maximise performance.