Product Marketing Manager, Emerging Solutions

Xsolla

Jan 25

Applications are closed

Job
Full-time
Mid Level
Marketing
Dubai

Requirements

3+ years of product marketing experience (B2B) in the fintech and / or gaming industries;
Bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or related field.
A proven track record of successful B2B marketing campaigns in the fintech / gaming industries with clear metrics to measure the effectiveness of these campaigns.
Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize to meet the deadlines.
Comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams.
Ability to track and analyze data and measure the success of the campaigns;
Customer-centric mindset to develop marketing strategies that address the needs and pain points of the target audience.
Excellent written and strong presentation skills in English (B2 or above).
Excellent communication skills and ability to collaborate and lead cross-functional teams.
Preferred
Any video game related industry experience (B2B or B2C)
Experience with digital marketing (SEO, SEM, social media, email)
Highly flexible with repositioning

Responsibilities

Conduct market researches, partner surveys, customer interviews, and competitor researches to make informed decisions about the product positioning and influence the product strategy.
Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition.
Develop and execute go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business.
Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns.
Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more.
Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns.
Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.

FAQs

What is the role of the Product Marketing Manager at Xsolla?

The Product Marketing Manager will be responsible for conducting market research, developing product positioning, creating go-to-market strategies, launching marketing campaigns, and collaborating with cross-functional teams to drive product growth in the fintech and gaming industries.

What qualifications are required for this position?

Candidates must have 3+ years of product marketing experience in the B2B sector, preferably in fintech and/or gaming industries, along with a Bachelor's degree or higher in relevant fields such as marketing, product management, or communications.

Is previous experience in the gaming industry preferred for this role?

Yes, any video game-related industry experience (B2B or B2C) is preferred for the Product Marketing Manager position.

What tools and software should candidates be comfortable using?

Candidates should be comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams.

What are the key responsibilities of the Product Marketing Manager?

Key responsibilities include conducting market research, developing messaging and positioning, executing go-to-market strategies, creating content assets, launching marketing campaigns, and developing training materials for internal teams.

How does Xsolla support employee development?

Xsolla supports personal and professional development through a personalized career roadmap, in-house training, independent study, conference attendance, and higher education opportunities.

What kind of work environment can candidates expect?

Xsolla provides a conducive environment for employees to thrive personally and professionally, focusing on both physical and mental well-being, including unlimited Flexible Time Off and paid holidays.

What is the company's mission?

Xsolla's mission is to solve the complexities of global distribution, marketing, and monetization in the video game industry to help partners reach more geographies, generate revenue, and build relationships with gamers worldwide.

Where is Xsolla headquartered?

Xsolla is headquartered and incorporated in Los Angeles, California, with additional offices in cities around the world, including Berlin, Seoul, Beijing, and Kuala Lumpur.

Xsolla

Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.

Entertainment & Media

Industry

501-1000

Employees

2005

Founded Year

Mission & Purpose

Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more.