Logo of Huzzle

Manager Go-to-Market (GTM) - Temporary Role until March 31, 2026 (m/f/d)

image

adidas

Jan 3

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Herzogenaurach

Similar opportunities

Explore more
a

Digital PPC Manager - Amazon

Jobadidas
Junior Level
a

Manager Digital Key Accounts - Amazon

Jobadidas
Mid Level
a

Lean Management Specialist

Jobadidas
Junior Level
a

Manager Development Apparel - Running & Credibility Sports - Until 31.12.2025 (m/f/d)

Jobadidas
Junior Level
a

Accountant (m/f/d)

Jobadidas
Mid Level

Requirements

  • Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
  • Fluent in English, an additional European language is an advantage
  • Advanced analytical skills and attention to detail
  • Can identify process areas to simplify for efficiency
  • Strong presentation and communication skills
  • Balanced, resilience and collaborative
  • University degree or equivalent education required
  • 5 years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
  • Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying
  • Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus

Responsibilities

  • Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
  • Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
  • Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
  • Execution of a BU GTM strategy that creates demand and drives market share growth
  • Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
  • Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
  • Delivery of content, incl. translation into systems & decks
  • Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
  • Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
  • Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
  • Manage and track the implementation of seasonal GTM plans towards markets and channels

FAQs

What is the duration of this temporary role?

The role is temporary until March 31, 2026.

What location is this position based in?

The position is based in Herzogenaurach, Germany.

What are the main responsibilities of the Manager Go-to-Market (GTM)?

Key responsibilities include executing GTM strategies, managing market interactions, and building holistic GTM plans for specific category areas.

What qualifications are required for this position?

A university degree or equivalent education is required, along with a minimum of 5 years of relevant experience in GTM functions related to the sports industry.

Is proficiency in multiple languages required for this job?

Fluency in English is required, and an additional European language is considered an advantage.

What skills are emphasized for this role?

Advanced analytical skills, strong presentation and communication skills, and the ability to identify process areas for simplification are emphasized.

Who will the Manager Go-to-Market interact with?

The position will involve key relationships with Category Creation & Marketing, Finance, Market Category team, Global Sales, and Market Account Sales.

Is experience in digital/e-commerce relevant for this role?

Yes, previous experience in digital/e-commerce as it relates to merchandising or buying is relevant and considered beneficial.

What are the key values of the company culture at Adidas?

Key values include courage, ownership, innovation, team play, integrity, and respect.

Does Adidas promote diversity and inclusiveness?

Yes, Adidas celebrates diversity, supports inclusiveness, and encourages individual expression in the workplace.

Listen to our new podcast ‘Rebellious Optimists’ to learn more about our people, products, and culture #inside3stripes.

Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan

Get notified when adidas posts a new role

Get Hired with Huzzle

Discover jobs with AI-powered precision. Autofill and track applications, create tailored resumes, and find the best opportunities across the web – all by simply chatting.

Already have an account?